The full Pedestrian Count is updated monthly, Pedestrian count site geodata with latitude and longitude coordinates for each site is available here.Īttribution 4.0 International (CC BY 4.0). This means you are free to copy, distribute, and adapt the data, as long as you attribute the data to Heart of the City and abide by the other license terms.įurther information about how our pedestrian count system works is available here.įor specific pedestrian count requests, to discuss or publish the data – (09) 379 8000 or via email. For example, measuring foot traffic to a grocery store can indicate when the store is most crowded and should be staffed accordingly. Foot traffic data, also known as mobility data, can reveal consumer trends that are fundamental to strategic decisions in a variety of industries.
Foot traffic how to#
In this post you'll learn how to count, track, and analyze foot traffic levels over a given time period, and discover tools you can use to increase foot traffic to your store. It may also indicate how long they stayed in this area and how often they came as well as the most popular areas and times for people to visit. Foot traffic data, or footfall, tracks the number of consumers who pass through certain areas during specific times. And increasing customer traffic to your physical store is a constant struggle. Placer.ai, a foot traffic analytics firm, released a report earlier this week detailing trends in foot traffic throughout 2021 in four key categories: apparel, fitness, superstores, and grocery. Both retail and service-based businesses can generate a good deal of foot traffic by educating their customers about how to get more out of what they are buying. Foot traffic data is a subset of geospatial data. The full data set that shows hourly pedestrian counts for all sites we monitor can be found below. Foot Traffic Data: Calculations, Accurate POIs, & Where to Get It. Our location technology provides high-quality foot traffic and location data for customer analytics, media targeting, & more. Foot traffic is a key factor of any successful retail store.
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